...but I'm not sure if the antivirus world should get involved with web browsers...
That's a really big discussion...and well,I'm certainly the least qualified to judge upon it,he-he...
Is it malware binaries/win32 executables the problem,or more generally,
all possible kinds of malicious code that gets executed...whatever form it might have?
What comes quickly to mind though,is that malicious .vbs scripts,or even batch files,
do have been in the past (and still continue...),to be added/detected by AV products...
Nowadays,it seems that their "popularity",has been replaced with .js and .php...
tomorrow,who knows...

What I can say though with a great degree of certainty,
is that browser-based exploits are the first thing malware authors are after...
it's the easiest way for them to execute code in a remote system.
This "trend" doesn't seem that it's gonna fade away anytime soon...
for example,I just stumbled upon this 'minimalistic' package,fairly new,
completely script-based,and accordingly,completely 'undetectable' at the moment:
hxxp://0x00.ws/OpenZombie/